Author: Awethentic
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Lactose free flat white: The importance of care for peak CX
Whether you realise it or not, care for your customers can help build a competitive advantage for your service business. Good businesses take every opportunity to show that they care. But what happens when things don’t go according to plan? We all err and make mistakes, as long as we are willing to own it…
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Innovation. Entrepreneurship. Independence
From how we see it, nothing puts these three concepts together for everyday humans like us and make an awesome and authentic experience. Visit a local brewery and you are likely to come across the spirit and essence of innovation, entrepreneurship and independence integrated seamlessly. The experience is enhanced further by the counter culture vibe…
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Co-creating Value in the wake of the Great Accelerator
Living in the midst of an accelerated shift requires a constant agility in human response. Many more of us have shopped online during 2020, even the laggards. Customer-firm interactions and touchpoints are rapidly evolving, as if on steroids. Customer needs, emotions, expectations and behaviours are changing, and a number of factors are at play. We…