Author: Awethentic
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Co-creating Value in the wake of the Great Accelerator
Living in the midst of an accelerated shift requires a constant agility in human response. Many more of us have shopped online during 2020, even the laggards. Customer-firm interactions and touchpoints are rapidly evolving, as if on steroids. Customer needs, emotions, expectations and behaviours are changing, and a number of factors are at play. We…
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Validation as soon as we started
When the lockdowns of 2020 started, we experienced an abrupt shift to working from home making digital presence necessary for businesses. What has given us confidence about our recent decision to become Awesome & Authentic is our work itself over the past few months. A leading Brisbane-based youth psychiatrist shifted his entire operation to working…
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The Back Story
In 2005 two strangers landed in London together to study Marketing Management (University of Surrey) and Human Computer Interaction (University College London). They met at Heathrow Airport before they could even take their luggage from the belt. Now that we look back, that is when Awesome & Authentic was really born, in London, in 2005.…