In a nutshell, we help you co-create experiences, with your customers, that have extraordinary impact.

With a strong bias for innovative design, we approach everyday challenges, faced by humans transforming their businesses, with a specific yet fluid lens. The lens of your customers; to answer questions that have not been asked before. Together we can work towards finding new answers, new possibilities and solutions that have not been imagined before. The solutions break the mould and make the proposition unique and compelling.

We are voyeurs

We don’t ask your customers what they want. We are voyeurs, observing them. We champion understanding them, their needs, goals and behaviours. It is only then that you, your customers, and us can come together to co-create value and magic. It takes three to clap in our awethentic world. It does not have to be a leap of faith. Every step of the way we assess and course correct where needed. Identifying the gaps between what exists and what should be; charting the path of how to get there. As your teams create the new world, we can work directly with your customers and implementation teams to test and manage the change with you. Making for a smooth transition ensuring the business goals are met and customer experience enhanced.

Fuelled by ambiguous and awkward challenges and questions we have helped many with challenges such as…

We are losing value and repeat business with customers and the leak in value creation is invisible.

My brand essence, story and content is not in alignment and lacks consistency across the platforms.

What jobs arise in my customers’ lives when they search for a solution that my brand can solve?

Our team does not view the wider context of people’s lives. We don’t fully understand how our product or service adds value.

With restrictions on international travel, we have to cater to the domestic market. Where do we go from here?

Say hello@awethentic.co for your design and marketing challenges and conundrums. We love making the world better and smaller through building a real community and celebrating humans through collaboration.

We use our proprietary REACT design process to Research, Envision, Assess, Create, and Test to co-create memorable experiences.

The outcomes of the process manifest in lasting positive memories of the experience, positive word of mouth recommendation and enhanced customer wellbeing