We are on the mission to make “awethenticity” the new currency of the human experience.

We are an Australian Sydney based design practice which, for over a decade, has been designing and co-creating awethentic human centred and research-informed experiences for humans like you. We have been trusted by Fortune 500s, bootstrapped and VC funded start-ups and everything in between.

Awethentic is a strategic and joyous partnership of two words that are central to our vision of a new world, a new way of being and doing business, that humans have long yearned for. Sometimes our yearnings have been silent, at times our insides have screamed for change. The screams made it to our lips as murmurs many a time. However, we believe, it is now the time for more; a conversation, a movement, a time for inspired real action.

At Awesome & Authentic we design and create experiences with empathy for innate customer needs with empathy at the centre of our design practice.