We design experiences for innate human needs by making sense of feelings, emotions, desires, and yearnings to understand context.

For over a decade we have been designing and co-creating human centred and research-informed experiences. We have been trusted by Fortune 500s, bootstrapped and VC funded start-ups and everything in between.

Awethentic is a strategic and joyous partnership of two words that are central to our vision of a new world, a new way of being and doing business, that humans have long yearned for. Sometimes our yearnings have been silent, at times our insides have screamed for change. The screams made it to our lips as murmurs many a time. However, we believe, it is now the time for more; a conversation, a movement, a time for inspired real action.