Founder of Found Loop and Awesome & Authentic. Helping businesses deliver great customer experience through research and design consulting that won’t break the bank.

0410666293

syma@awethentic.co

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I am passionate about helping businesses deliver great customer experience through research, design consulting, and training. I geek out on all things customer experience and can talk about customer errors for hours (coffee or wine equally verbose with both).

The Australian Marketing Institute (AMI) recognised my experience in marketing as a consultant, researcher, academic, and advertising professional by awarding the Certified Practising Marketer title to me. I served as a member of the AMI’s NSW State Committee and a judged Marketing Excellence awards multiple times. For AMI NSW I hosted events that brought the marketing community in Sydney together. More recently, I host community gatherings of designers in Brisbane (and SEQ) to enable connection, collaboration, and exchange of ideas.

My relentless curiosity and appetite for learning have resulted in several graduation ceremonies (I look fab in that gown and the hat). My qualifications include MSc in Marketing Management from University of Surrey (UK), Masters in Tourism, Hotel and Event Management from University of Queensland, and an MBA. I’m also certified in positive mental health (USyd) and design thinking (Ideo). I love sharing insights on human experience and have been a guest speaker at University of Queensland and University of Sydney, and at other conferences and events including Insead.